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14 RULES for Becoming a Smart College Shopper


Table of Contents
GETTING STARTED
For Parents, But Not “For Parents Eyes Only
Why Do Parents And Students Need To Become Smart College Shoppers?
Why Smart College Shopping Is Tough
A First Look: The Basic Objectives and Rules of Smart College Shopping
How To Become A Smart College Shopper
TWO OVERARCHING OBJECTIVES AND 14 RULES
Objective 1: Smart college shoppers must find ways to reduce the harm produced by academia’s system of price discrimination
Objective 2: Smart college shoppers must find ways to avoid crushing debt
Smart college shoppers:
1. Don't overbuy.
2. Know that a low tuition does not necessarily mean a low quality education.
3. Avoid conspicuous educational consumption.
4. Avoid “impulse buying”
5. Avoid “dumb shopping.”
6. Avoid “admissions myopia.”
7. Know what the true 4-year costs of a college education will be.
8. Are “comparison shoppers.”
9. Avoid depending solely on college-wide statistics.
10. Ignore college rankings and don't overly rely on college guides.
11. Are extra careful when pursuing the community college option to save money.
12. Know what their community college must do for them.
13. Stay involved and informed AFTER they've made a purchase.
14. Find value by focusing on the “elements of learning.”
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About the Author, Dr. Robert Ronstadt
Dr. Ronstadt lives in the Lakes Region of Central New Hampshire, where he writes on matters affecting education, particularly higher education, for Forbes.com, The Chronicle of Higher Education, and other publications. Currently he serves as Chairman of the Board of a publically traded company, Applied Nanotechnology Holdings Inc (APNT), which focuses on developing breakthrough technologies based in nano-electronics, nano-materials, and several other fields related to nanotechnology.
Dr. Ronstadt is the author of seven books and the co-developer of a software package for small businesses called Golden Frog Financial Projections (formerly Ronstadt’s Financials). He holds degrees from the University of California at Berkeley, the University of Oregon at Eugene, and Harvard University. His last academic position was Vice President of Boston University.
He’s also held senior academic and administrative positions at the University of Texas at Austin, Pepperdine University, and Babson College. Over the years, he’s lectured at many universities in the United States and abroad.
Contact: Rebecca@ConsilienceConsulting.com